Reports
- PProfitabilityIncome Statement, Orders, Products, Forecasting
- MMarketingAttribution, Campaigns, Email & SMS, Creative & Website Intelligence
- RRetentionCohort LTV, Repurchase Rate, LTV Drivers, Product Journey
Platform
- DDashboardsOverview, templates, Custom Metrics, Goals
- CCosts & ExpensesEvery Cost, dated, with its source
- KAsk KompassPlain-language answers, Kompound MCP
- TTeam & SecurityFour Roles, per-Store access, Audit Log
Solutions
Focus on the Customers Who Come Back
Cohorts anchored on each Customer's true First Order — including Orders from before you installed Kompound. CAC Payback drawn on the matrix. Prediction where the history runs out, marked as prediction.
What a Customer Is Worth, and What Makes Them Worth More
Cohorts anchored on each Customer's true First Order, followed month by month — so you know what a Customer is worth and what makes them worth more.
| First Order | M0 | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|---|
| Mar 2026 | $188 | $188 | $189 | $221 | $249 | $262 | $271 |
| Feb 2026 | $202 | $214 | $214 | $226 | $226 | $238 | $255 |
| Jan 2026 | $180 | $180 | $188 | $205 | $205 | $232 | $244 |
| Dec 2025 | $217 | $217 | $217 | $223 | $225 | $261 | $276 |
| Nov 2025 | $204 | $210 | $219 | $229 | $258 | $270 | $298 |
| Driver | Customers | LTV Lift | Confidence |
|---|---|---|---|
| First Product: Studio Wiredvs store average | 96 | +$91 | 99% |
| Bundle: ANC + Travel Case | 144 | +$64 | 98% |
| First touch: Google Ads | 148 | +$38 | 95% |
| Discount code WELCOME20 | 312 | −$29 | 96% |
| First Product: Foam Tip Pack | 204 | −$52 | 99% |
| Anything below statistical significance never ranks. | |||
| Second Purchase | Share | Median Gap | 12-Mo LTV |
|---|---|---|---|
| Travel Case | 34% | 21 days | $388 |
| Foam Tip Pack | 26% | 38 days | $276 |
| Pulse Buds Pro | 18% | 94 days | $412 |
| Studio Wired Reference | 12% | 112 days | $449 |
| Never returned | 10% | — | $149 |
Six Ways to Read Repeat Behaviour
Retention is not one number. These Reports answer who comes back, when, why, and whether it was worth acquiring them.
What a group of Customers is worth at three, six and twelve months — with a confidence band on predicted months and CAC Payback marked on the month it happens.
The same Cohorts split by first Product, product type, country, Channel, tag or discount code, so you can see which first purchase makes a great Customer.
The share of Customers who buy again within 30, 60, 90, 180 or 365 days, Cohort by Cohort.
How many days pass between a Customer’s first and second Order, second and third, and on — the number your email flows should be timed to.
Which first Products, Channels and tags genuinely lift lifetime value, ranked by statistical confidence. Anything that doesn’t clear the bar never ranks.
Start from any Product and see what Customers buy next, how long it takes, and what each path is worth after a year.
Ask “which Products create my best Customers?” and get LTV Drivers, already filtered.
Ask It Instead of Building It
Cohort questions are the ones founders most often give up on. Ask in plain language and Kompass runs the Cohort, applies the split, and hands you the Report.
How Ask Kompass Works →Open in LTV Drivers ↗
Retention Questions
What is a "true First Order"?
The Customer's earliest Order in your Store's history, not the earliest one Kompound happened to see. We backfill your full Order history so a Customer who first bought in 2023 is anchored in 2023.
How is predicted LTV calculated, and how do I know it's predicted?
It extends your own Cohort curve past where history ends, with a confidence band. Predicted cells are visibly marked on the matrix and in every export.
Do Global Filters apply to Cohorts?
No. Cohort Reports are always built on the complete Order history, because excluding Orders would break the anchor. The Report says so on the page.
Can I see CAC Payback per Cohort?
Yes. Payback is drawn on the matrix at the month cumulative Revenue per Customer passes that Cohort's CAC.
Know What a Customer Is Really Worth.
Cohorts on every Customer's true First Order, with CAC Payback marked on the month it happens.