Reports
- PProfitabilityIncome Statement, Orders, Products, Forecasting
- MMarketingAttribution, Campaigns, Email & SMS, Creative & Website Intelligence
- RRetentionCohort LTV, Repurchase Rate, LTV Drivers, Product Journey
Platform
- DDashboardsOverview, templates, Custom Metrics, Goals
- CCosts & ExpensesEvery Cost, dated, with its source
- KAsk KompassPlain-language answers, Kompound MCP
- TTeam & SecurityFour Roles, per-Store access, Audit Log
Solutions
Run Your Store on
Net Profit.
Kompound counts every Cost, credits every Channel, and follows every Customer — so you can price for Margin, buy Ads that pay back, and grow the LTV that funds the next order.
| Net Sales | $12,183 |
| Product Cost | −$6,344 |
| Shipping & Fees | −$867 |
| Fulfillment | Not set |
| Ads & Email | −$3,802 |
| Net Profit | $959 |
| Channel | Ad Spend | Orders | Measured ROAS | Reported | LTV-Adjusted 90d | Net Profit |
|---|---|---|---|---|---|---|
| Meta Ads | $18,402 | 221 | 1.6× | 2.4× | 1.9× | $3,104 |
| Google Ads | $9,880 | 148 | 2.1× | 2.6× | 2.3× | $4,212 |
| TikTok Ads | $5,120 | 61 | 1.4× | 3.1× | 1.5× | −$318 |
| Klaviyo | $412 | 109 | 34.9× | 41.0× | 36.2× | $6,880 |
| Organic & Direct | — | 49 | — | — | — | $2,410 |
| All Channels · Coverage 91% | $33,814 | 588 | 3.5× | not summed | 3.9× | $10,318 |
| UGC Video #3 Meta · scaling | 2.02× |
| TikTok UGC #2 TikTok · scaling | 1.88× |
| Testimonial #4 Meta · fatigue in 9 days | 0.75× |
| First Order | New | CAC | M0 | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|---|---|---|
| Mar 2026 | 36 | $89 | $188 | $188 | $189 | $221 | $249 | $262 | $271 |
| Feb 2026 | 27 | $94 | $202 | $214 | $214 | $226 | $226 | $238 | $255 |
| Jan 2026 | 29 | $113 | $180 | $180 | $188 | $205 | $205 | $232 | $244 |
| Dec 2025 | 38 | $82 | $217 | $217 | $217 | $223 | $225 | $261 | $276 |
| Nov 2025 | 34 | $94 | $204 | $210 | $219 | $229 | $258 | $270 | $298 |
| Studio Wired Reference | +$91 |
| Bundle: ANC + Case | +$64 |
| First order via Google | +$38 |
| Foam Tip Pack | −$52 |
Everything You Need to See, Fix and Grow Your Net Profit
Make decisions with confidence. Take full control of your bottom line.
See the Whole Picture, Down to Net Profit
Revenue is easy. Profit is what's left after Product Cost, Shipping, Fees, Ads and Payroll — and Kompound counts all of it, every day.
| Line | Jun | Jul | Aug |
|---|---|---|---|
| Net Sales | $11,538 | $10,584 | $12,183 |
| COGS | −$6,020 | −$5,529 | −$6,344 |
| CM1 — After Product Cost | $5,518 | $5,055 | $5,839 |
| Shipping & Fees | −$816 | −$749 | −$867 |
| Fulfillment | Not set | Not set | Not set |
| CM2 — After Fulfillment | $4,702 | $4,306 | $4,972 |
| Marketing | −$3,610 | −$3,311 | −$3,802 |
| Operating Expenses | −$199 | −$203 | −$211 |
| Net Profit | $893 | $792 | $959 |
| Product | Net Revenue | Ad Spend | Margin |
|---|---|---|---|
| Studio Wired Reference96 units | $17,184 | $2,140 | 54% |
| Pulse Over-Ear ANC412 units · Bestseller | $61,388 | $14,210 | 41% |
| Pulse Buds Pro903 units | $26,187 | $12,880 | 22% |
| Travel Case388 units | $7,372 | $0 | 18% |
| Foam Tip Pack1,204 units · Most Ordered | $5,987 | $7,059 | −7% |
| 37 Products | $118,118 | $36,289 | 49% |
Scale Ads on Profit, Not on What the Platform Tells You
Meta says 2.4×. Kompound says 1.6×. Both numbers, side by side, so you decide with the real one.
| Creative | Spend | LTV-adj ROAS | Status |
|---|---|---|---|
| UGC Video #3Meta · 728d live | $4,744 | 2.02× | Hot |
| TikTok UGC #2TikTok · 1039d live | $2,442 | 1.88× | Hot |
| Google Video UGC #2Google · 764d live | $3,186 | 2.79× | Fresh |
| Testimonial Static #4Meta · 851d live | $7,180 | 0.75× | Cooling |
| Offer Carousel #1TikTok · paused | $5,037 | 0.31× | Paused |
| Fatigue Alerts | 7 creatives cooling | Refresh | |
| Source | Sessions | Rev / Session | Orders |
|---|---|---|---|
| Google Organic | 18,402 | $1.42 | 188 |
| ChatGPTAI referral | 1,204 | $3.18 | 41 |
| ClaudeAI referral | 486 | $2.94 | 15 |
| Meta Paid | 24,110 | $0.88 | 221 |
| Direct | 9,880 | $1.06 | 96 |
| Site speed | LCP 2.8s on mobile | −$1,240/mo | |
Focus on Customers Who Come Back
Cohorts built on every Customer's true First Order. CAC Payback drawn right on the chart. Prediction where the history ends.
| First Order | M0 | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|---|
| Mar 2026 | $188 | $188 | $189 | $221 | $249 | $262 | $271 |
| Feb 2026 | $202 | $214 | $214 | $226 | $226 | $238 | $255 |
| Jan 2026 | $180 | $180 | $188 | $205 | $205 | $232 | $244 |
| Dec 2025 | $217 | $217 | $217 | $223 | $225 | $261 | $276 |
| Nov 2025 | $204 | $210 | $219 | $229 | $258 | $270 | $298 |
| Driver | Customers | LTV Lift | Confidence |
|---|---|---|---|
| First Product: Studio Wiredvs store average | 96 | +$91 | 99% |
| Bundle: ANC + Travel Case | 144 | +$64 | 98% |
| First touch: Google Ads | 148 | +$38 | 95% |
| Discount code WELCOME20 | 312 | −$29 | 96% |
| First Product: Foam Tip Pack | 204 | −$52 | 99% |
| Anything below statistical significance never ranks. | |||
| Second Purchase | Share | Median Gap | 12-Mo LTV |
|---|---|---|---|
| Travel Case | 34% | 21 days | $388 |
| Foam Tip Pack | 26% | 38 days | $276 |
| Pulse Buds Pro | 18% | 94 days | $412 |
| Studio Wired Reference | 12% | 112 days | $449 |
| Never returned | 10% | — | $149 |
The Numbers Behind
Your Numbers.
Every figure traces back to the Order, the Cost and the date it came from.
Built for the Way Your Costs Actually Change
Suppliers raise prices. Carriers change rates. Someone gets a raise. Kompound dates every Cost, so your Margin moves when reality does.
MetaAds
GoogleAds
TikTokAds
AmazonAds
PinterestAds
KlaviyoEmail
PostscriptSMSAd Spend
Connect every Ad platform once and Kompound pulls spend automatically — One Row Per Platform on the Income Statement, matched to the Orders it drove.
- One connection covers every Store
- Email and SMS send costs included
- Never summed with platform-reported numbers
ShopifyCostEnteredDatedSpreadsheetImportDefaultMarginProduct Costs
Pull Product Cost from Shopify, enter your own, or start with a Default Margin and refine later. Every entry has a date it applies from.
- A price change on the 1st moves Margin from the 1st
- Coverage summary: how much COGS is still an estimate
- A Cost you haven't entered reads "Not set", never $0
Shipping & Fulfillment
The cost that eats 10–15% of an Order without ever showing up in a ROAS. Carrier cost from what the Customer paid or your own rates; packing and picking per Order and per item.
- Weight, quantity or destination rules
- ShipStation, ShipBob, ShipHero sync
- Duties per country
ShopifyPayments
PayPalShop PayInstallments
StripeTransaction Fees
Measured from the gateway that charges them, down to the cent, per Order — a rate on the full capture plus a flat fee.
- Synced from Shopify Payments, PayPal and Stripe
- Custom rates for any other gateway
- Refund fees included
Shopify BillAppsSalariesDatedContractorsHourlyAgencyRetainerOne-OffsPayroll & Operating
Every subscription, every contractor, every salary — dated, categorised as COGS, Marketing or Operating, and imported from your Shopify bill in one click.
- Pay changes with an effective date
- Recurring or one-off, with categories
- Spreadsheet and Shopify-bill import
Your Numbers Can Answer Back
Ask Kompass in the app, or ask from Claude, ChatGPT and Copilot through Kompound MCP. Same Metrics, same definitions, computed live — and every answer opens the Report it came from.
Computed at the moment you ask — not a snapshot from four hours ago.
Ask KompassPulse Audio · in the appOpen in Income Statement, filtered
Claudevia Kompound MCPOpen in Cohort Breakdown
Kompass reads the same Metric definitions as every Report, so the figure in the answer is the figure on the page. No second source of truth.
Other tools hand your AI a file that's hours old. Kompound MCP computes the answer against your data at the moment you ask.
Read-only. Aggregates only. Never a Customer's identity. Scoped to the Stores that account can already see.
One Profit Tool for Every Kind of Brand
Built for every way DTC gets done.
Founder-Operators
Know what you actually made this month, without building it. On your phone, before your coffee.
For Founders →Multi-Brand Operators
Every Brand in one consolidated view, in your Reporting Currency, on the same Cost rules. One charge, not one per Store.
For Multi-Brand →Agencies
Give a client a login that sees their Store, read-only, and nothing else. Prove your work on Net Profit, not ROAS.
For Agencies →Connect Everything You Already Run
One connection per platform covers every Store. Everything is read-only — Kompound never touches an Ad.
All Integrations →
Every Report on Every Paid Plan
You pay for more Stores and more history — never for features.
Free
- 1 Store
- 500 Orders a month
- 90 days of history
- Core Reports
Pro
- 1 Store
- 50,000 Orders a month
- All history
- Every Report and Dashboard
- Ask Kompass · 500 queries/mo
- Kompound MCP
Growth
- 3 Stores
- 250,000 Orders a month
- Consolidated View
- Ask Kompass · 2,000 queries/mo
- 30-day Audit Log
- Priority Support
Scale
- Any number of Stores
- Fair-use Order volume
- Ask Kompass · 10,000 queries/mo
- Full Audit history
- Dedicated Customer Success
Shopify Stores are billed through Shopify. WooCommerce Stores are billed by card. Quotas are soft caps under fair use.
Questions Founders Ask First
How long until I see real numbers?
About a day. Install on Shopify or connect WooCommerce, set a Default Margin, and Kompound reads your full Order history overnight. The Overview is full when you open it the next morning, with Cohorts anchored on every Customer’s true First Order.
Will it match Shopify Analytics?
Net Sales will. Net Profit won’t, because Shopify doesn’t know your Costs. Wherever a Kompound figure differs from a Shopify one, the Report says why.
What if I don’t have Product Costs yet?
Set a Default Margin on day one and your Income Statement is useful today. Add real Costs Product by Product or by spreadsheet whenever you’re ready — the footnote always tells you how much of COGS is still an estimate.
How are refunds handled?
Your choice, one switch. Count them on the day they were paid out, to match your bank, or on the day of the original Order, to match your Cohorts. The Income Statement always says which is on, and Cohort Reports never change either way.
Does WooCommerce get the same Reports?
Yes. Same Reports, same Costs, same attribution — including WooCommerce’s own Cost of Goods and Order Attribution. It is not a reduced version.
Do I pay per Store, and what happens if I go over my Order limit?
One account, one charge: Growth covers three Stores and Scale any number. Order limits are soft caps — if you run over for two months in a row we get in touch about the next plan. There are no surprise overage fees.
Is there a free plan or a trial?
Both. Every paid plan starts with a free trial, and small Stores can stay on Free with the core Reports. You can move between plans at any time.
Is my data safe, and will Reports show my Customers’ names?
Data is hosted in the United States, encrypted in transit and at rest, and a Data Processing Addendum is available. Reports and exports never show a Customer’s name, email, phone or address — Kompound links to the Order in your own Store admin instead.
Connect Today. Read a True Income Statement Tomorrow.
Connect
Install on Shopify or connect WooCommerce. Connect Meta, Google, TikTok and Klaviyo through their own login screens.
Set a Default Margin
Your Income Statement is honest from this moment. Product-level Costs can come later.
Kompound Reads Your History
Every Order, every Cost — and your Cohorts, built on each Customer's true First Order.
Your Overview Is Full
Net Profit, the Margin Ladder, CAC, LTV. And the first thing to fix is usually already visible.
Know Your Net Profit. Every Day.
Start on Shopify or WooCommerce. Your first true Income Statement lands tomorrow.