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For Founder-Operators

Know What You Made Before Your Coffee

You are the buyer, the analyst and the person who has to decide. Kompound gives you one screen each morning that already knows your Costs, your Ads and your Customers — and tells you what changed.

OverviewThis morning Pulse Audio
Net Profit — yesterday
$412
▲ 18%
Net Margin
9.1%
▲ 0.4pt
Orders
24
▲ 12%
Blended CAC
$88
▼ $4
!
Foam Tip Pack is losing money on Ads
−7% Margin after Ad Spend over the last 90 days. It is your most-ordered Product.
~
Fulfillment Cost still not set
Your Margin is currently overstated by roughly 3 points until you add it.
November Cohort passed CAC Payback
At month 3, $229 per Customer against $94 CAC.
4 Minutesto read the Overview instead of four hours rebuilding a sheet
10 Minutesto connect everything
1 Fieldto get an honest Income Statement
$39/moevery Report, one brand
On Your Phonethe Overview is built for it

What Changes on Monday

The spreadsheet does not get better. It gets older.

The Four-Hour Rebuild Goes Away

Costs are dated and connected, so COGS is current without an export, a lookup and an hour of doubt.

You Stop Arguing With Meta

Measured ROAS sits beside what the platform reported. Scale on the first number, stop defending the second.

You Find the Product That’s Lying to You

The bestseller and the most profitable Product are rarely the same. Products ranks by Margin after Ad Spend.

Retention Stops Being a Vibe

Cohort LTV and CAC Payback put a number on how long a Customer takes to pay you back — the number every spend decision needs.

Questions Get Answered in a Sentence

Ask Kompass reads the same data as every Report. No pivot table, no half-day.

Nothing Is Rounded to Flatter You

A Cost you haven’t entered reads Not set. Kompound never invents a zero to make your Margin look better.

From Install to Answers

Four steps, one evening.

TODAY · 10 MIN

Connect

Install on Shopify or connect WooCommerce, then Meta, Google, TikTok and Klaviyo through their own login screens.

THEN · 1 FIELD

Set a Default Margin

Your Income Statement is honest from this moment. Product-level Costs can come later.

TONIGHT

We read your history

Every Order and Cost, with Cohorts anchored on each Customer's true First Order.

TOMORROW

Read the Overview

Net Profit, the Margin Ladder, CAC and LTV — and usually the first thing to fix.

Founder Questions

I only have approximate Costs. Is this useful yet?

Yes. Start with a Default Margin and the ladder is directionally right on day one. The footnote always tells you how much is still an estimate.

I'm on WooCommerce. Is it a reduced version?

No. Same Reports, same Costs, same Attribution, including WooCommerce's own Cost of Goods and Order Attribution.

How long before it's actually useful?

Tomorrow morning. The backfill runs overnight and the Overview is full when you open it.

Do I need to be an analyst?

No. The Overview ships built, and Ask Kompass handles the questions you'd otherwise need a pivot for.

Know Your Net Profit. Every Day.

Start on Shopify or WooCommerce. Your first true Income Statement lands tomorrow.